IT business magazines Computing and IT Week claim to have become the first European titles to provide a cross-media audit across their print and digital editions.
The BPA Audits (January to June 2003), commissioned by VNU Business Publications, provide information on the recipients of both the print and digital editions of Computing and IT Week. VNU said media buyers and advertisers can now obtain sophisticated, audited user information across both print and digital media readers.
"For the first time, advertisers will know exactly who is receiving their messages across both print and digital editions," said John Barnes, publishing director at VNU. He said other platforms such as newsletters, PDAs, regional and specialist editions were being considered.
Computing's circulation now stands at 111,833, which is made up of 101,028 print circulation and a further 10,805 digital editions.
IT Week's 50,000 circulation is made up of 45,000 print copies and 5,000 digital editions.
Both publications' digital editions allow for keyword searches, paperless archives, information sharing, live hyperlinks and interactive video and audio files.