Conde Nast to back Glamour UK launch with pounds 5m campaign

Conde Nast has thrown down the gauntlet to the UK women’s magazine market with the announcement that it is to launch a British edition of the US lifestyle magazine Glamour next spring.

Conde Nast has thrown down the gauntlet to the UK women’s magazine

market with the announcement that it is to launch a British edition of

the US lifestyle magazine Glamour next spring.



A marketing spend of pounds 5 million has been earmarked for the launch,

which aims to establish a readership of more than 200,000 in its first

year.



Former National Magazines stalwart Simon Kippin has been signed up as

publisher after spending the past two months researching its appeal in

the UK. New Woman editor Jo Elvin has been poached from Emap to edit the

title.



Kippin said that Glamour would not simply cannibalise readers from other

titles but would target readers who don’t always pick up glossies.



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