Conde Nast has thrown down the gauntlet to the UK women’s magazine
market with the announcement that it is to launch a British edition of
the US lifestyle magazine Glamour next spring.
A marketing spend of pounds 5 million has been earmarked for the launch,
which aims to establish a readership of more than 200,000 in its first
Former National Magazines stalwart Simon Kippin has been signed up as
publisher after spending the past two months researching its appeal in
the UK. New Woman editor Jo Elvin has been poached from Emap to edit the
Kippin said that Glamour would not simply cannibalise readers from other
titles but would target readers who don’t always pick up glossies.