Conde Nast has hired Sue Douglas, former editor of The Express and
deputy editor of The Sunday Times, as director of new media, signalling
a major new offensive for Conde Nast Online.
The suite of sites - Vogue, Tatler, Conde Nast Traveller and World of
Interiors - has been expanded by the online debut of Vanity Fair in a
promotion with the December issue of the magazine.
Advertisers were offered a package of a page of advertising and an
online interactive shopping presence. Boden, Rotary, Links of London,
Liberty and Fireandwater. com are running reader competitions which
change each week and can only be accessed online.
Another commercial development is the sponsorship of GQ’s Girls site by
Channel 5 to promote its Miss World coverage.
The ad sales team, led by commercial director Jill Thater and ad
director Helen Bishoprick, have increased banner advertising by 63 per
cent year on year. Thater said: ’You will see lots of new developments
The 18-strong online team, which includes three sales staff, recently
built two mini-sites within the Vogue site for Givenchy and Bobbi Brown,
the latter offering users a free makeover.
Thater sees potential for building on Traveller’s experience of selling
holidays online in conjunction with Experian. ’Top-end clients know the
strength of our brands and there is synergy to be exploited,’ she
Selling clothes online via Vogue might seem obvious but there are
complications and retailers are resistant. ’Designers have strict
distribution policies on who can sell their clothes,’ explained Thater.
’We are sorting out how we can do it. There is resistance but the
designers know this is the future.’
Clothing group Arcadia has bought banner ads on the Vogue site.
Abigail Chisman has been promoted to editor of Conde Nast Online. She
was previously editor of the Vogue site.