Conde Nast Online has redesigned its Vogue site as part of the
publisher’s strategy to boost its web presence.
The new-look Vogue.co.uk will offer an expanded chat forum, e-commerce,
improved interactivity and live coverage of fashion events, starting
with the forthcoming London Fashion Week.
It may eventually link with other sites in the US and Europe to form an
Conde Nast Online’s ad manager Helen Bishoprick said the publisher was
one of the first to experiment with online activity in the early
’We launched the GQ site in 1994, when the net was still seen as a
predominantly male environment. As more women came online, we launched
Vogue in 1996.’
But Conde Nast has faced increased competition as other publishing
houses have moved on to the web.
In the US, the AOL-Time Warner merger is said to have alerted the
organisation to the importance of honing its web strategy. The US Vogue
site provides e-commerce and 1,000 pages a day of original material.
The UK initiative indicates that Conde Nast wants to inject some of the
same energy into its product here.
Advertisers on the Vogue site include Givenchy, BMW and Bobbi Brown