Conde Nast is set to move into wedding e-commerce following the launch of bridesuk.net (www.bridesuk.net), the web site for its best-selling magazine Brides, later this month.
Currently the site is designed to help future brides plan their weddings from start to finish, but according to Sandra Boler, the magazine's editor, it will move into e-commerce once appropriate merchant partners have been signed up.
She said that the products offered by the site would match the content of the magazine and be "classy, very special and aspirational".
The online wedding market has also seen launches from department store Allders (see Revolution, 9 February, p6), menswear retailer Moss Bros and online-only specialist confetti.co.uk.
Features on the Brides site include a wedding planner, a dress search that enables dress selection according to price and style, a budget planner and personalisation functions.
The site will be launched on 29 February and will be updated twice a month. Boler added: "Bridesuk.net is the most exciting new development in the bridal market. It will add value to the brand, enable us to interact with our readers and, above all, will give our readers more updated ideas and information."
Conde Nast (www.condenast. co.uk) also publishes Vogue, GQ, Tatler, World of Interiors, House & Garden, Vanity Fair and Conde Nast Traveller.