Conde Nast contract division joins forces with over-50s brand

Conde Nast is launching a monthly title aimed at the over-50s, called 2 Magazine.

The magazine is the result of a partnership between Conde Nast's contract publishing division and the South African over-50s brand Second-lifestyle, owned by the entrepreneur Ken Burgess.

The magazine's launch in September will be the brand's UK debut.

Priced at £3.95, the title will have an initial print run of 100,000 and will cover areas including health, travel and property. If it is a success in the UK, then it is likely to be rolled out worldwide.

2 Magazine will compete against titles such as Saga and Emap Esprit's 50-plus title, Yours.

The magazine is the first in a series of planned initiatives from Secondlifestyle, including an internet radio station, 2 radio, set to launch in 2005.

Burgess, the chairman of Secondlifestyle, said: "The significance and recognition that 50 is the new 21 is really taking hold. There is no disputing the facts: we are the richest, best educated, healthiest and most long-lived generation ever seen."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus