Conde Nast gets Vogue ready for Indian launch

LONDON - Conde Nast International is set to launch an Indian version of its flagship fashion magazine Vogue in an attempt to cash in on the country's booming magazine market.

An Indian edition of Vogue will debut in autumn 2007 and will be Conde Nast's first publication in the Asian subcontinent.

Based in Mumbai, the magazine will be edited by Priya Tanna, formerly of DNA and Times of India. Alex Kuruvilla, former managing director of MTV India, has been drafted in to head up Conde Nast India.
The publishing group hinted that the Indian version of Vogue, which will be the 17th edition to hit newsstands worldwide, will be followed by local editions of other titles from its portfolio, which features Glamour, Vanity Fair, and GQ.

Jonathan Newhouse, chairman of Conde Nast International, said: "Vogue is just the beginning. Unlike most other Western publishers, Conde Nast will own and operate its own magazines in India rather than publishing through a joint venture or a licence. This approach reflects Conde Nast's deep commitment to the Indian market."

Vogue is just one of a slew of international titles due to launch in India over the next two years. National Geographic, Conde Nast Traveler, Fortune and The Economist are also slated to appear.

India's media market is experiencing sustained growth thanks to the relaxation of foreign direct investment rules and rising literacy levels.

Catering for an English-speaking population of 350m, the ad volumes in the magazine market jumped by 23% between September 2005 and August this year.
Conde Nast is also looking to expand its presence in China. After launching Chinese Vogue in August 2005, the publishing house is now mulling over a Chinese version of GQ.

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