Conde Nast to pool Vogue websites into single global portal

Conde Nast online is to combine all its international Vogue sites under one internet address - Vogue.com. The site has this week also introduced new features, including e-commerce.

Conde Nast online is to combine all its international Vogue sites

under one internet address - Vogue.com. The site has this week also

introduced new features, including e-commerce.



The first websites to join the international portal will be the UK and

US editions and these will be followed by French, German, Spanish and

Italian versions in the summer.



Conde Nast online ad director Helen Bishoprick said the move would

enable advertisers to target both a global Vogue audience and a regional

grouping.



E-commerce is being offered through Browns of South Molton Street and

Kingshill. Commercial director Jill Thater said products for sale will

include LK Bennett shoes, Ted Muehling earrings, Elspeth Gibson

cosmetics, Jay Maskrey jewellery and JM Davidson bags.



Site visitors will be able to register their own Vogue e-mail address

and receive daily fashion news in their mailbox. There will also be

24-hour live footage of the Vogue House lobby.



The changes are to be promoted with a 48- and 96-sheet poster campaign

in London through Manning Gottlieb Media.



Users who key in the old Vogue.co.uk address will still be able to

access the site. All visitors using the new address will be channelled

into their local site.



The change in address stems from the launch of the US site last

September, which took the Vogue.com URL. Since then, UK surfers who

keyed in that address were automatically taken to the US site.



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