Conde Nast online is to combine all its international Vogue sites
under one internet address - Vogue.com. The site has this week also
introduced new features, including e-commerce.
The first websites to join the international portal will be the UK and
US editions and these will be followed by French, German, Spanish and
Italian versions in the summer.
Conde Nast online ad director Helen Bishoprick said the move would
enable advertisers to target both a global Vogue audience and a regional
E-commerce is being offered through Browns of South Molton Street and
Kingshill. Commercial director Jill Thater said products for sale will
include LK Bennett shoes, Ted Muehling earrings, Elspeth Gibson
cosmetics, Jay Maskrey jewellery and JM Davidson bags.
Site visitors will be able to register their own Vogue e-mail address
and receive daily fashion news in their mailbox. There will also be
24-hour live footage of the Vogue House lobby.
The changes are to be promoted with a 48- and 96-sheet poster campaign
in London through Manning Gottlieb Media.
Users who key in the old Vogue.co.uk address will still be able to
access the site. All visitors using the new address will be channelled
into their local site.
The change in address stems from the launch of the US site last
September, which took the Vogue.com URL. Since then, UK surfers who
keyed in that address were automatically taken to the US site.