Emap Advertising’s creative solutions department has poached James
Hayre from Conde Nast to head its men’s group and is seeking someone to
run sales for the youth portfolio.
Ex-GQ promotions director Hayre will manage a team of five, selling
promotions and sponsorships across the men’s lifestyle magazines.
The 14-strong portfolio includes FHM, Arena, Empire and Golf World. He
will also be responsible for generating new revenue streams from events
such as the Q Awards and Mixmag’s Ibiza parties.
Loredana Roberts, director of creative solutions and client sales, said:
’James is well known in the men’s market and will bring new contacts in
The creative solutions group has a sales team of 15, divided into three
audience groups. Within this structure, ten key categories, such as
telecoms, drinks and snacks, are targeted with one person allocated to
The successful candidate for the youth group will be responsible for
magazines such as J17, Smash Hits, Bliss and More. The women’s sector,
which includes Red, Elle and New Woman, is headed by Helen
Roberts said the heads of the three sectors would work closely in
maximising the opportunities for clients across all Emap’s brands.
’If the men’s sector brings in Orange, then James will talk to the other
two heads with a view to bringing in more brands,’ she said.
Apart from creative solutions, Roberts is now responsible for a
20-strong client sales team and a central classified team of 15 headed
by Lisa Vernall.
The client sales staff sell display space directly to clients and act as
market experts, providing the agency teams with leads.
Roberts said the Emap Advertising structure encouraged the creation of
virtual teams made up from members of her own department,
representatives from the market development team and from Emap On Air’s
In October, all the Emap Advertising departments will relocate from
three separate offices into one building at Endeavour House in Covent
Separately, Emap has announced a pounds 1 million summer promotional
campaign for More through OMD.