Conde Nast’s Hayre defects to Emap to head men’s group

Emap Advertising’s creative solutions department has poached James Hayre from Conde Nast to head its men’s group and is seeking someone to run sales for the youth portfolio.

Emap Advertising’s creative solutions department has poached James

Hayre from Conde Nast to head its men’s group and is seeking someone to

run sales for the youth portfolio.



Ex-GQ promotions director Hayre will manage a team of five, selling

promotions and sponsorships across the men’s lifestyle magazines.



The 14-strong portfolio includes FHM, Arena, Empire and Golf World. He

will also be responsible for generating new revenue streams from events

such as the Q Awards and Mixmag’s Ibiza parties.



Loredana Roberts, director of creative solutions and client sales, said:

’James is well known in the men’s market and will bring new contacts in

upmarket brands.’



The creative solutions group has a sales team of 15, divided into three

audience groups. Within this structure, ten key categories, such as

telecoms, drinks and snacks, are targeted with one person allocated to

each market.



The successful candidate for the youth group will be responsible for

magazines such as J17, Smash Hits, Bliss and More. The women’s sector,

which includes Red, Elle and New Woman, is headed by Helen

Brocklebank.



Roberts said the heads of the three sectors would work closely in

maximising the opportunities for clients across all Emap’s brands.



’If the men’s sector brings in Orange, then James will talk to the other

two heads with a view to bringing in more brands,’ she said.



Apart from creative solutions, Roberts is now responsible for a

20-strong client sales team and a central classified team of 15 headed

by Lisa Vernall.



The client sales staff sell display space directly to clients and act as

market experts, providing the agency teams with leads.



Roberts said the Emap Advertising structure encouraged the creation of

virtual teams made up from members of her own department,

representatives from the market development team and from Emap On Air’s

promotions operation.



In October, all the Emap Advertising departments will relocate from

three separate offices into one building at Endeavour House in Covent

Garden.



Separately, Emap has announced a pounds 1 million summer promotional

campaign for More through OMD.



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