Conde Nast studies Chinese potential for GQ launch

LONDON – Conde Nast International is investigating a launch of GQ in China as its director of planning James Woolhouse relocates to Hong Kong to oversee August's launch of Chinese Vogue.

Conde Nast said that Woolhouse, also a vice-president of Conde Nast International, will move to Hong Kong in the next few months to supervise Chinese Vogue and develop further launches in the country.

Permission to publish Chinese Vogue was secured last year from the Chinese state's administrative body for the press in a joint venture with domestic publisher China Pictorial.

Access to the world's most populous country gives Conde Nast access to magazine adspend worth $412m (£226m) in 2004 and predicted to be worth $906m in 2007, according to ZenithOptimedia figures.

Earlier this year, the Chinese government relaxed the restriction on foreign media companies operating in the country without conducting joint ventures with domestic companies.

Conde Nast would need to secure further permission to launch GQ, joining Emap's FHM and Dennis Publishing's Maxim, which began publishing last year. It is already published in Japan, Taiwan and South Korea, meaning resources could more easily be extended to a Chinese version. GQ is also published in the UK, US, Italy, Germany, Russia, and Spain.

Woolhouse has also been entrusted with managing 14 other Conde Nast magazines in Japan, Korea, Taiwan and Australia, while Nicholas Coleridge is to help Woolhouse with developing India.

Coleridge, managing director of Conde Nast Britain and a vice-president of Conde Nast International, knows the Indian market well, having visited the country more than 25 times.

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