Conde Nast unveils Brides site

Following the relaunch of the Vogue site (Media Business, last week), Conde Nast is continuing its online expansion with BridesUK.net.

Following the relaunch of the Vogue site (Media Business, last

week), Conde Nast is continuing its online expansion with

BridesUK.net.



Ad space on the site was sold out ’literally within 20 minutes’ of the

announcement that the magazine was going online, according to Conde Nast

Online’s ad manager Helen Bishoprick.



’You budget for a certain amount of page impressions and allot space

accordingly, but for the launch we sold out quickly. With a top brand

name, there is an expectation of quality,’ she said.



Bishoprick’s team and the magazine’s ad sales staff are both selling

space. Advertisers include jewellers, bridal and occasion-wear designers

and wedding list companies.



The site goes live on 29 February, the leap year date when women can

traditionally propose to men. The site includes ’to do’ lists, a dress

search, a budget planner and a ’bride’s forum’ where brides-to-be can

swap tips and experiences. Feature articles will be updated twice a

month.



Users can also e-mail the editor, Sandra Boler, with their queries.



BridesUK.net is up against sites such as Confetti.co.uk, but project

manager Eleanor Watkin said: ’We have an advantage in that Brides is

already the biggest-selling bridal magazine in the world. Content like

our A-Z of dress designers, wedding guide and new and archive material

from the magazine should make us hard to beat.’



Conde Nast believes the market for users and advertisers is large enough

to cope with another addition. Bishoprick said: ’We are expecting a very

loyal following because the site will provide a genuine service. Once

people visit, they’ll certainly want to visit again.’



Conde Nast is stepping up its net activity amid concerns that other

publishers may overtake it. The revamped Vogue site was launched last

week to coincide with London Fashion Week.



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