Confidante "sniffers" by Langland

Confidante, which sells home-testing kits for sexually transmitted infections, has taken the comedy route in an online campaign that spoofs police dog units. Langland created the spot, which is shot in a documentary style and follows the fictional "STI Detection Unit" as they train sniffer dogs and send them out on to the streets after dark to apprehend disease carriers. It ends with an invitation to "check your privates in private". The ad was written by Julia Jerrum, art directed by Tim Jones and directed by Chaplin and Forbes through Hungry Man.


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