Confidante "sniffers" by Langland

Confidante, which sells home-testing kits for sexually transmitted infections, has taken the comedy route in an online campaign that spoofs police dog units. Langland created the spot, which is shot in a documentary style and follows the fictional "STI Detection Unit" as they train sniffer dogs and send them out on to the streets after dark to apprehend disease carriers. It ends with an invitation to "check your privates in private". The ad was written by Julia Jerrum, art directed by Tim Jones and directed by Chaplin and Forbes through Hungry Man.

Credits

Creative agency
Advertiser
Executive creative director
Art director
Copywriter
Senior digital designer
Video and motion graphics editor
Agency producer
Online content contributor
Chief executive
Director of planning
Account director
Account manager
Account executive
Digital strategy director
Digital strategy manager
Production company
Directors
Producer
Post-production
Sound studio

Featured in this story

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member