Confused.com has launched its second ad featuring the brand mascot Brian the robot, who is let loose from the lab where he was created. In the spot, by Publicis London, Brian trundles up to some old ladies at a car boot sale to tell them about savings on their car insurance. He muddles his words as he leaves, telling them: "I have been pleasured." In addition to radio, press and outdoor activity, Brian has his own Twitter handle, @BRIANtheRobot, to interact with the public. The work was written and art directed by Jamie Marshall and Gary Turner, and directed by Steve Miller at @radical.media. Post-production was by Electric Theatre Collective.
Executive creative director
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