Confused.com has launched a campaign that introduces its robotic mascot, Brian. Publicis London created the campaign, which is part of a wider rebrand by Confused.com. The first TV ad shows Brian – the world’s fastest insurance-comparison robot – being designed and built. Further spots will air throughout the year and will be backed by radio, press, outdoor, digital, social media and PR activity. The ad was written and art directed by Jamie Marshall and Gary Turner, and directed by Steve Miller through Radical Media.
Executive creative director
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