to roll out musical number is to roll out a Queen singalong TV ad on Sunday (7 November), in a bid to reassert itself as the insurance comparison market leader.

The ad, which was created in-house with media by PHD, shows the brand's animated logo, Cara, singing the rock band's 'Somebody to Love'.

She has a backing choir of animated happy customers who have used The ad culminates with the claim that the website is "18 million strong".

Mike Hoban, chief marketing officer at, said: " was the first site to offer price comparison. This ad will confirm’s leadership position and remind customers why they can depend on us. With 18 million users, is the people’s choice for comparison sites and we’re proud of this."

The 30-second version of the ad will first on air on Sunday (7 November), followed by a 60-second version during the following Sunday’s airing of 'The X Factor' (14 November), when performances from Take That, JLS and Westlife are expected to boost ratings.

The song was voiced by West End star Louise Dearman and the animation was produced by Hornet.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content