"Rugby World Cup idents" by Karmarama has released a series of Japan-inspired idents to celebrate its sponsorship of the Rugby World Cup.

The idents connect the power and strategy of rugby to Japanese concepts such as wa (harmony comes before the self), nintai (with perseverance we can endure the unbearable) and danshari (the Marie Kondo-esque notion that there is art in decluttering), in order to give viewers a different perspective on the sport.

Running from the Rugby World Cup’s opening ceremony until the tournament’s final match on 2 November, the work was created by Josh Welton and Jon Coates, and directed by Basak Erol through Blink.


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