"Winning streak" by Karmarama

James Corden has replaced Brian the Robot in the new spot for by Karmarama.

The work features Corden experiencing the perfect car journey, where every traffic light he pulls up to turns green.

It marks a change of marketing strategy for the brand, which is focusing this ad on car insurance rather than all products in an attempt to stand out from rivals.

The campaign launches on 3 August.


Chief marketing officer,
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