Confused.com "Worlds of confusion" by Karmarama

Confused.com has launched a TV campaign by Karmarama.

Airing from today (6 September), a series of films ventures inside the minds of people as they consider conundrums such as whether to use "affect" or "effect" and the differences between alligators and crocodiles.

The ads were directed by Nicolai Fuglsig through MJZ and produced by Tim Wild. They will be supported by cinema, radio, digital and social media activity, which will roll out over the coming months.

Credits

Creative agency
Creative directors
Chief creative officer
Chief client officer
Business lead
Account director
Account manager
Head of broadcast production
Senior TV producer
TV producer
Creative producer
Senior planner
Designer
Production company
MJZ
Director
Producer
Post-production company
Creative director
3D VFX supervisor
DMP and environment artist
2D VFX supervisor
Colourist
Post-producer
Production assistant
Sound design