Nick Kerr, one of TBWA/ London's former managing partners, has been appointed as the managing director of Conquest's London agency with a brief to develop an online consultancy.
Besides taking charge of the flagship Alfa Romeo account, he will play a key role in a joint venture being set up by Conquest and its WPP stablemates, the Henley Centre and Syzygy, the online specialist. The initiative, to be launched in January, will advise clients on how to integrate their online offerings.
Conquest's chief executive, Julian Saunders, said: 'For the venture to be successful, a number of complementary skills are needed. Nick is one of the people who has them.'
Kerr replaces John Wringe, who has been appointed as the chief operating officer of the Conquest network (Campaign, 10 November).
His arrival marks a swift return to the agency scene after his departure from TBWA in April to manage an online teenage girls' magazine that failed to materialise.
Kerr first established himself at Saatchi & Saatchi, where he rose from trainee account executive to group account director during an 11-year spell at the agency.
He joined the then Bainsfair Sharkey Trott within weeks of its launch in 1991 and was appointed as the managing director three years later. He followed BST when it was assimilated into TBWA.
'There's a real job to be done at Conquest,' Kerr said. 'It has inherent talent and does work of a much higher quality than its profile suggests. I believe we can really achieve something.'