The Conquest network has been appointed to handle the pounds 10
million pan-European account for Fiat’s Iveco trucks division, extending
its relationship with the Italian motor manufacturer.
The assignment complements the WPP-owned network’s existing worldwide
work for the Fiat-owned Alfa Romeo and follows a range of projects
carried out for Iveco by Conquest in Italy last year.
The work, which will be led out of the Lansdown Conquest agency in
London, involves the promotion of trucks including the Daily Van,
EuroTech Cursor and Cargo across ten countries, as well as corporate
Chris Thornycroft-Smith, Iveco’s director of marketing support, said:
’We already have a strong UK marketing presence which can only benefit
from European synergies.’
John Wringe, Lansdown Conquest’s managing partner, said: ’As in many
markets, consolidation has increased competition in commercial vehicles,
but Iveco is in a very strong position.’
Meanwhile, Polycell, the DIY brand, is renewing its long relationship
with Wringe by appointing Lansdown Conquest to handle its pounds 1.5
million creative account. New TV advertising is set to break in the
Marketers for the brand, which joined the ICI stable last year, opted to
keep it out of ICI’s main agency, Abbott Mead Vickers BBDO, to retain
the link with Wringe.
As group managing director of Cogent, Wringe ran the Polycell business
for eight years from 1987 and later at Publicis, where he was client
services director. Media buying remains at Carat.