The Conquest network is attempting to keep its top talent by
creating an elite team of well-incentivised senior managers.
They will have the chance to boost their earnings by up to 25 per cent
if they hit financial and quality targets.
The new group will also provide a pool of talent from which the
WPP-owned network will draw to pitch for pan-European business.
Ten per cent of the staff at Conquest - which employs more than 300
people in 11 offices across the Continent - will join the group. They
will include creatives, account directors, planners and finance
The so-called partnership scheme - the brainchild of Luca Lindner,
Conquest’s chief executive - is seen as a way of attracting talent while
stemming a brain drain from the network which lives in the shadow of its
bigger WPP ’sisters’ - J. Walter Thompson and Ogilvy & Mather.
’We think the scheme is unique,’ Julian Saunders, chief executive of the
Conquest agency in London, said. ’We can ensure that our best people are
not tempted away but will stay because they can see the prospects.’
Partners will be selected on the recommendation of their agency heads by
a committee chaired by Brian Brooks, WPP’s head of personnel. They will
be given either profit or quality targets, including improving their
agency’s creative reputation, particularly through the winning of
From the London office, Saunders, John Wringe, the managing partner, and
Simon Frank, the creative partner, will join the group. A further two
will be selected next year if growth levels in the UK are sustained.