Conrad to leave top creative post at Leo Burnett

NEW YORK - Leo Burnett's top creative executive Michael Conrad is to retire at the end of this year.

Conrad is to be replaced as vice-chairman and chief creative officer by Miguel Angel Furones, who is currently his deputy. The position of deputy chief creative officer will no longer exist.

Last year was a strong year for Leo Burnett's creatives, having topped the Gunn Report, which recognises creative awards. The London office also won acclaim and was widely recognised for its John West work, where a bear wrestles with one of John West's fisherman for the best salmon. It was also awarded for its McDonald's work.

According to reports, Conrad has been planning his retirement from agency life since 2001 and appointed Furones, a Spaniard, with his succession in mind.

The agency is set for upheaval as parent company Publicis Groupe closes D'Arcy and merges some of its clients and staff into Leo Burnett offices around the globe. Leo Burnett was part of the Bcom3 group until it merged with Publicis in September this year.

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