Conservatives seek new shop in run-up to general election

The Conservative Party plans to appoint a new ad agency early next year as the party machine gears up for the next general election.

The Conservative Party plans to appoint a new ad agency early next

year as the party machine gears up for the next general election.



Tory leaders have abandoned plans to rely on the panel of volunteers who

advise the party, including Tim Bell, Lord Saatchi and Robin Wight,

opting instead for a formal agency link.



Officials said they were looking for a ’young, hungry’ agency, but would

not rule out appointing a well-established shop.



Sources said the party wanted to recreate the kind of relationship they

enjoyed with Saatchi & Saatchi in the run-up to the 1979 election, when

the agency was credited with helping Margaret Thatcher to power. The

Conservatives parted company with the agency in 1995 after the Saatchi

brothers broke away to form M&C Saatchi.



The link with the brothers continued when M&C created the Tories’ 1997

election campaign, but ended shortly afterwards amid controversy over

the agency’s ’demon eyes’ advertising.



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