Conservatives support DMA in opposing opt-out clause

The Conservative Party has joined the Direct Marketing Association in calling for substantial changes to the Representation of the People Bill, outlined in the Queen’s Speech last week. If passed, the bill would allow consumers to opt out of having electoral roll details used for commercial purposes.

The Conservative Party has joined the Direct Marketing Association

in calling for substantial changes to the Representation of the People

Bill, outlined in the Queen’s Speech last week. If passed, the bill

would allow consumers to opt out of having electoral roll details used

for commercial purposes.



The bill states that there should be two electoral registers: a full

version which would be used only for electoral and law enforcement

purposes, and an expurgated version - comprising people who did not tick

the opt-out box - which would be available for commercial purposes. It

is due for its second reading next Wednesday.



A document by the Conservative Research Department outlines the

potential harm caused by including an opt-out box on voting forms. The

document reads: ’(Voters being allowed to opt out) is likely to cause

severe difficulties for both business and electors ... The amount of

’junk mail’ might actually increase as it would be impossible to target

mail effectively and companies would have to resort to blanket mailings.

There would also be more instances of unwanted junk mail addressed to

residents who had previously moved.’



Colin Lloyd, the chief executive of the Direct Marketing Association,

said: ’We welcome the support of the Conservative Party as a victory for

common sense.’



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