Emap Digital’s Construction Plus net operation is targeting a
pounds 12 billion market by trading building materials online in a deal
with Wolseley Centres, the builder’s merchant.
Construction Plus, which claims to be the most visited construction
industry website in Europe, will take a commission from all the business
transacted on its site.
The building materials market in the UK is valued at pounds 24 billion
and it is forecast that, by the year 2005, 50 per cent of the
transactions will be done online. Construction Plus marketing director
Ross Sturley was unable to reveal the size of the commission but said
even on a 1 per cent basis, the revenue potential for Construction Plus
could amount to pounds 120 million.
The e-commerce system, to launch later this month during the Interbuild
exhibition, will use Wolseley Centres’ 1,000 UK outlets to provide
next-day delivery of orders.
Emap Digital chief executive Paul Keenan said: ’For the first time, a
media owner is a partner in the transformation of the industry’s supply
chain. We’re linking bricks with clicks.’
The sales team at Construction Plus has grown from two to seven since
January and sales director Jonathan Stock is seeking two more staff.