Controversy at Cannes

Controversy at Cannes

The 50th Cannes Advertising Festival was yesterday embroiled in controversy after the Grand Prix winner for print advertising was withdrawn amid allegations that it was a false ad.

The ad for a Portuguese bookstore, produced by Publicis-owned Leo Burnett, impressed the judges but the award for the ad was overturned after it emerged that it was not part of a full-blown media campaign.

Instead, TBWA took the Grand Prix print prize for a French campaign for PlayStation 2.

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