Converse celebrates London's creative community as the kick off of the brand's SP19 campaign.
The campaign launches with a film that documents the creative process of five women, each of whom are meant to represent the spirit of the Converse brand and are ongoing creative partners. They are intended to inspire other young talented and inspirational individuals to continue to push progress forward.
The film was co-created with the women and shot across London, from Ladbroke Grove bedrooms and Hackney studios to Peckham rooftops and the Printworks venue. The film blends footage from the subjects’ everyday lives with ethereal spaces representing the pivotal moment before they share their creations with the world.