Conzept hires David Stubley to rejig brand

CIA Medianetwork has hired a new chief for its CIA Conzept offshoot as it begins a bid to resuscitate the brand, shattered earlier this year when management bailed out to join J. Walter Thompson.

CIA Medianetwork has hired a new chief for its CIA Conzept offshoot

as it begins a bid to resuscitate the brand, shattered earlier this year

when management bailed out to join J. Walter Thompson.



David Stubley, the controller of business development at Channel 4, will

join Conzept as managing director before the end of the year. He will

initially concentrate on building CIA’s interactive, direct marketing

and sponsorship/programming expertise.



At the same time, Conzept is being brought into the Medianetwork fold to

develop a closer alliance with the main CIA operation and its

clients.



Previously, Conzept, CIA’s integrated media communications offering, was

run as a separate operation, and headed by John Horner.



But it struggled to win blue-chip clients, and Horner and his deputy

decamped to JWT in July to set up a new product development

division.



Marco Rimini, the vice-chairman of CIA Medianetwork, said the priority

for Conzept was to give existing CIA clients the best service before

looking outside. ’As media owners develop their offering, we’re making

sure we can translate it into relevant plans for clients, whatever the

medium,’ Rimini said.



At Channel 4, Stubley was responsible for steering the channel’s drive

to establish itself as a medium for direct marketing, negotiating

sponsorship deals such as Wella’s sponsorship of Friends and developing

new media.



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