AgencyTBWA\Media Arts Lab
SectorTechnology brands and Mobile phones
TBWA\Media Arts Lab delivers another Muppet masterpiece for Apple
In a hilarious follow-up to last month’s iPhone 6s spot featuring an impatient Cookie Monster, TBWA\Media Arts Lab released a 90-second online ad that features "behind the scenes" footage of the first video. It’s more a blooper reel than a "making of," since the spot maintains the fiction of Cookie Monster’s autonomy – he goes off script to crack jokes, bumps into crew members and ad libs his way through the baking process. Unlike the original ad, the audience actually gets to see Cookie Monster enjoy his spoils, including a rare full frontal shot that shows off his fuzzy blue legs.