Be Cool Be Nice: the music video by Sunshine

Anti-bullying movement Be Cool Be Nice teamed up with Sunshine and MPC to make an animated music video featuring characters created with input from fashion stars.

Burberry chief creative officer Christopher Bailey, House of Holland founder Henry Holland and Pat McGrath Labs founder Pat McGrath are among those who have helped design the characters, which originate from the Be Cool Be Nice book now on sale in the UK and US. Be Cool Be Nice, aimed at combatting cyber bullying, launched last year with Kendall Jenner and Willow Smith on the covers of Garage magazine, and has since collaborated with Snapchat and taken over Times Square in New York. The music video will run online and as interstitials on MTV and Nickelodeon.  


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