Coors Light "Keep it fresh" by Havas London

Coors Light celebrates freshness with a Rocky Mountain adventure in its first brand campaign in six years.

Havas London’s debut work for the Molson Coors brand, after winning the business in 2018, takes place in the Rockies in Colorado, where the brewery’s founder Adolph Coors made his first beer in 1873. Against the snow-covered backdrop of the mythical "Coors Mountain", a man ascends without gloves, snowshoes or even a coat. Instead, he wears a swimming cap, goggles and trunks, as if he is about to go for a swim, and dives into the icy snow. Set to garage track Fresh by FooR, Majestic and Dread MC, the spot sees the adventurer pass hikers and skiers, leaping like a salmon and reaching a vista bar at the mountain’s peak, where he enjoys a fresh Coors Light. It ends with the tagline: "Whatever you do, keep it fresh." It was created by Dan Bolton and directed by Sam Pilling through Pulse Films. 

Credits

Brand
Marketing and consumer excellence director, Molson Coors
Marketing controller American Beers, Molson Coors
Creative agency
Chief creative officer, Havas UK
Creative partner
Senior creative
Agency executive producer (film & digital)
Agency assistant producer (film & digital)
Agency producer (print)
Managing director
Business director
Account director
Account manager
Account executive
Planner
Production company
Director
Executive producer
Producer
Production manager
Edit
Editor
Post production & visual effects
VFX supervisors
Executive producer
Producer
Line producer
Colour
Colourist
Audio
Audio engineers
Media agency
Media planner
PR agency
PR account director

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