SectorGovernment / Non-profit and Charities
Breast cancer awareness charity CoppaFeel! has launched a multichannel campaign by Fold7.
The campaign will run across TV, radio, print and social media in September and through to October, which is Breast Cancer Awareness Month.
A 60-second film was directed by Jess Kohl and produced by Paulette Caletti through Prettybird UK. The endline is: "Breast cancer can affect any body. Getting to know yours could save your life." The creatives on the campaign were Kiran Strickland and Jo Taylor.