The ads pithily use highlighted, visually ‘raised’ typography to express the words of medical researchers, before segueing midsentence into the words of someone on the autism spectrum.
For instance, one execution starts with the words: "Many individuals on the autism spectrum find it very difficult to communicate their thoughts with people..." with the copy then modulating into the words of an autistic person: "... think that if I’m silent I’m not there, they talk about me like I’m not in the room but I hear everything".
Client: Minds for Minds
Agency: WHYBIN \ TBWA
Creatives: Toby Talbot, Lisa Fedyszyn, Jonathan Mcmahon, Smeta Chhotu-Patel, Tom Knighton, Phil Kelly, Tom Johnson