Coral "At the races" by BBH London

Coral depicts the highs and lows of a day at the races.

Set on a misty race track, the ad begins as a horse emerges victorious "by a nose". With a focus on the restless crowd as they chant from the stands, Coral amplifies the anticipation involved in punting on a race, prompting the tagline "for the passion of the bet".

It was created by Paul Yull and Adi Birkinshaw, and directed by Jack Driscoll through Academy. Earlier this year, Coral launched a similar campaign encapsulating the drama of punting on a horse race.


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