Coral "Fail to finish" by BBH London

BBH's first work for gambling brand Coral conveys the speed, drama and disappointment of punting on a horse race.

The ad cuts between a horse race in full pelt and a man who has his money on a favourite, before revealing that the beast is riderless. It promotes Coral’s offer on jump-racing events, whereby customers get their money back as a free bet if their horse doesn’t complete the race. The work was created by Adrian Thomas and Andrew Stone, and directed by Jack Driscoll through Academy Films. 


MD UK & Ireland sports brands, GVC
Interim brand marketing director, Ladbrokes Coral
Brand marketing director, Ladbrokes Coral
Head of brand marketing, Coral
Creative team
Creative directors
Strategy director
Business lead
Account manager
Senior account director
Assistant producer
Production company
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Post production
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