- Coral Racing, one of the UK's leading bookmakers, has appointed Grey Interactive to explore the development of interactive TV-based betting services.
Coral is hoping to develop a full scale interactive betting service within the next 18 months.
Adrian Ford, Business Development Manager at Coral, said: "Over the last ten years consumers have demonstrated that they want to use direct channels to purchase goods and services. Interactive new media channels provide a new opportunity to extend these customer relationships. Coral recognise that future business strategies must address interactive media - we are working with Grey Interactive to plan a way ahead in an uncertain environment."