Corbyn given full Kiss treatment for i newspaper's election campaign

Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper's satire of UK political leaders in its general election campaign.

Labour's Jeremy Corbyn and SNP's Nicola Sturgeon
Labour's Jeremy Corbyn and SNP's Nicola Sturgeon

The print and outdoor ads, which launch tomorrow, aim to highlight the newspaper’s concise, quality coverage in the lead-up to the election on 8 June.

The portraits, created by Atomic London, associate the leaders with a subject they have become well known for during the election campaign so far.

Corbyn, who is made to resemble Kiss front man Gene Simmons, features above the tagline: "Labour's manfesto. Were the 70s all that bad?"

Theresa May is pictured in a fox fur stole, because the Conservative party plans to legalise fox hunting if re-elected to government, while Tim Farron is in a full gay leather biker outfit after his record on LGBT rights was called into question. 

Meanwhile, Nicola Sturgeon is portrayed as The Lone Ranger.

An original version of this campaign also featured Ukip leader Paul Nuttall wearing a burqa – the Islamic clothing item he wants to ban women from wearing in public places. However, the newspaper has since pulled Nuttall's picture from the campaign following this week's terror attack in Manchester in which 22 people were killed by an Islamist suicide bomber.

Atomic’s joint chief creative partners, Guy Bradbury and Dave Henderson, created the ads which break tomorrow with poster and press executions, including cover wraps on the i. The portraits will also feature prominently at the inaugural Politics Festival in London during 23-25 June, which is sponsored by the Johnston Press-owned newspaper.

Pete Mould at Atomic illustrated and designed the ads, while the7stars is handling the media.

Henderson joined Atomic in December as an equity partner after leaving MullenLowe London last year.

Editor's note: This story was updated on 26 May after the i pulled the Paul Nuttall execution of the campaign.