Cordiant lands Allied Domecq drinks prize

LONDON - The beleaguered Cordiant Group has received a massive boost with major marketing assignments from the drinks giant Allied Domecq, most of which will be run out of Cordiant's Bates UK subsidiary.

Among the brands likely to be involved in the appointment are Tia Maria,

Courvoisier, Cockburn's port and Harveys Bristol Cream with the possible addition of Teacher's whisky.

The move has also raised speculation that Allied Domecq's Ballantine's

scotch brand, which Bates handles in the US but which is available in

the UK only through duty-free outlets, will be launched into the British

market.

However, the consolidation within Cordiant appears not to fit with last

week's decision by Allied Domecq to assign the Courvoisier UK account to Walsh Trott Chick Smith after a protracted pitch.

While Bates UK is expected to become involved in above-the-line

advertising on its flagship brands, industry sources said that the

lion's share of the business will go into 141, its integrated

specialist, which will handle the global direct marketing assignments.

Allied Domecq's other main brands -Beefeater gin, Kahlua and Sauza

tequila - are likely to remain at BBDO.

Most of Allied Domecq's recent UK marketing support has gone behind Tia

Maria, with work by Rainey Kelly Campbell Roalfe/Y&R.

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