The Corner wins £15m Omega Pharma brief

Omega Pharma, the over-the-counter healthcare company, has appointed The Corner to its £15 million creative account.

Omega Pharma: appoints The Corner
Omega Pharma: appoints The Corner

The Corner won the UK and Ireland business after a final shoot-out against Lucky Generals in a process handled by Oystercatchers. The incumbent was VCCP, which did not repitch.

Omega Pharma saw five agencies at chemistry stage: Anomaly, Mr President, Creature, Lucky Generals and The Corner.

Yianni Papadopoulos, the marketing director at Omega Pharma UK and Ireland, said: "We are entering a new phase of our business plan on the back of sustained growth in the UK and Ireland, and the time was right to find a strong team who share our values and will help us lead the category with game-changing creative."

Neil Simpson, a founding partner at The Corner, said: "I was so happy, I hugged the client."

Omega Pharma’s products include Nytol, Jungle Formula, TCP and Buttercup. Its existing global relationship with Grey on Nytol will not be affected.

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