Corona "Better world" by Wieden & Kennedy Amsterdam

Corona and Parley for the Oceans are accepting people's plastic waste in return for beer.

The "Pay with Plastic" program kicks off Corona’s summer campaign and will run in nine countries including Mexico, Canada, the UK, Italy, Spain and Brazil. It also includes new product packaging, and for every limited-edition pack purchased, Corona and Parley will commit to cleaning one square metre of local beach. The work was written by Jake Barnes and Ankita Tobit, art directed by Anyaa Dev and Riccardo Rachello, and directed by Pantera through Anonymous x Somesuch.


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