The Mexican beer brand will run six SunSet festivals through the summer in Mexico, the UK, Italy, Spain, China and Australia. The Spanish festival will take place in August in Ibiza.
British listeners who visit Corona’s SunSet hub on Spotify and contribute a track from one of the artists playing will have the chance to win tickets to the Ibiza festival. They can also what songs are trending across the festivals and subscribe to SunSet playlists.
The Spotify campaign comprises audio, display and video ads, all driving listeners to the hub, and the campaign runs until 12 July.