Corona and Parley for the Oceans "The fish" by Wieden & Kennedy Amsterdam

For Earth Day, Corona and eco organisation Parley for the Oceans teamed up with Oscar-nominated filmmaker Adam Pesapane (aka Pes) to create an animation highlighting the dangers of plastic pollution.

The stop-motion short shows items of plastic waste washed up on a beach, including forks, Lego-style bricks and a toothbrush, coalescing into a lurid, slightly sinister plastic fish. The release of the film coincided with the launch of an online portal highlighting Corona and Parley's clean-up efforts. 

Credits

Brand
Global VP
Global brand director
Executive creative directors
Creative director
Head of broadcast production
Group account director
Account director
Account manager
Planner
Digital strategy director
Digital strategies
Project manager
Business affairs
Production company
Director
PES
Director of photography
Executive producer
Production designer
Art department lead
Sound designer
PES
VFX Supervisor

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