Corona and Parley for the Oceans "The fish" by Wieden & Kennedy Amsterdam

For Earth Day, Corona and eco organisation Parley for the Oceans teamed up with Oscar-nominated filmmaker Adam Pesapane (aka Pes) to create an animation highlighting the dangers of plastic pollution.

The stop-motion short shows items of plastic waste washed up on a beach, including forks, Lego-style bricks and a toothbrush, coalescing into a lurid, slightly sinister plastic fish. The release of the film coincided with the launch of an online portal highlighting Corona and Parley's clean-up efforts. 


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