Corona "The history of La Cerveza Mas Fina" by Observatory Marketing and Nexus Studios

Corona, one of Mexico's most recognisable brands, shows how its history is entwined with the country's in this epic stop-motion animation narrated by actor Gael García Bernal.

The Spanish-language campaign for the Mexican market traces the beer brand’s journey, starting from its founding by a group of bakers soon after the Mexican Revolution. The four chapters also cover the golden age of Mexican cinema, when the Corona Caravan travelled the country; the economic crisis during the 1980s, when Corona started an ambitious export plan to span the globe; and Mexicans in the present day who have broken barriers. The film is inspired by the imaginary universe of Mexican surrealist artist Pedro Friedeberg. It was directed by Nicolas Ménard through Nexus Studios.

 

Credits

Brand
Chief executive officer
BU chief of marketing
Brand marketing manager
Communications manager
Connections director
Experiential marketing manager
Content marketing manager
Project leader
Co-chief creative officer
Creative directors
Head of production
Producer
Senior brand director
Brand executive
Production company
ECD / co-founder
Director
Executive producer
Producer
Production manager
Lead / supervisor
Art director
Character design
Graphic design
Environment design
Character modellers
2D animation

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