Conde Nast's Glamour and the National Magazine Company's
Cosmopolitan are neck-and-neck at the top of the women's lifestyle
sector in the latest set of circulation results released by the Audit
Bureau of Circulations.
The figures, released this afternoon (Thursday), show both titles
circulating between 450,000 and 460,000, with Cosmopolitan expected to
triumph in top-line results, but with Glamour holding the upper-hand in
Cosmopolitan has stood up to Glamour's spectacular debut more
effectively than most. Sister titles Company and She have suffered
significant losses, while IPC's Marie Claire has suffered a second
consecutive slide, dropping below NatMags' Prima. The worst-hit title is
Woman's Journal, which has suffered a collapse in sales that will
doubtless re-ignite speculation about its future.
The fashion sector has stood up effectively to the arrival of InStyle,
which declared an independently audited circulation of just over 150,000
last week. Vogue has suffered a slight loss while Elle posted a
year-on-year increase. Meanwhile, Emap's Red has regained almost all the
ground lost in February's ABCs.
Emap's men's flagship title, FHM, has suffered its first circulation
decline since February 2000 but still dominates the market from above
the 700,000 mark. Loaded has suffered a double-digit circulation drop
towards the 300,000 point. In the fitness mini-sector, Men's Health has
dropped almost 10 per cent, while Men's Fitness reported a circulation
There is some positive news for men's titles, moving away from the lads'
Esquire continues to decline year on year but posted its first
period-on-period increase in three years, while Arena has boosted its
circulation to more than 50,000.
Boom times continue in the celebrity weekly sector where Heat and Now
have repeated February's massive increases and Hello! has made up
considerable ground on OK!, which has seen growth restricted by Express
Newspapers promotions this year.
Emap can point to a strong performance in the difficult music sector,
with Kerrang! gaining significant ground on IPC's NME and threatening to
overtake the rival weekly by spring, and Mojo continuing to increase its