Costa Coffee confirms launch of Metropolitan outlets

Costa Coffee will open the first of its planned Metropolitan stores in London on Friday (July 9), as it looks to lure city workers with its latest design of outlets.

Costa Coffee: artist's impression of a Metropolitan store
Costa Coffee: artist's impression of a Metropolitan store
The new design, which includes exposed brick and express till areas, marks a departure for the company, which is looking to replicate the success it has achieved outside metropolitan areas.

The Costa Coffee Metropolitan stores will have a focus on speed of service for customers in a hurry.

The first store on Great Portland street will be followed by similar stores in other cities, likely to include Manchester and Birmingham.

According to Costa, the design changes will include simplistic use of materials such as exposed brickwork, glass, stone and timber, quirky lighting and bold artwork.

There will also be a focus on serving hot food in a bid to take a greater share of the breakfast market.

Meteorite is supporting the launch with a targeted campaign, which will run across outdoor, online, direct marketing and in-store activity.

Rival Starbucks last year rolled out retro branding across its UK stores, tapping into its origins as a local coffee house. It opened its first heritage store on Conduit Street in London.

The concept store featured unique furniture pieces from antique markets around Europe, including a Turkish coffee table and metal tables made from a disused tank.