Costa Coffee develops new city format

LONDON - Costa Coffee is to make a concerted push to increase its presence in metropolitan areas with the launch of a series of 'metro' style specialist stores.

Costa Coffee: new metro cafes
Costa Coffee: new metro cafes

The Whitbread-owned chain has to date enjoyed more success in the regions than it has in the UK's majorcities.

To rectify this, it is now plotting a major offensive in metropolitan areas with its specially tailored city stores.

The new stores are understood to have a different design to existing stores and have a different food offer, with an extensive breakfast range, hot sandwiches and faster service.

The first store will open in the Oxford Circus area of central London in July and will be followed by further store openings in the capital. It is understood that Costa will own rather than lease the sites.

If the capital's stores prove successful, they will be rolled out in other metropolitan areas across the country.

Costa's offensive follows news that Kraft Foods, the US owner of Cadbury, is planning to launch a national chain of Cadbury-branded cafes.  

The Kraft venture could mean that up to 60 Cadbury Cocoa House-branded cafes opening in the UK over the next five years.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content