Costa 'monkeys and typewriters' by Karmarama

Costa has launched its first ever TV ad, highlighting the superior quality of Costa's coffee through the demonstration of the skill it takes to make the perfect cup.

The idea focuses on the theorem that if you give a room full of monkeys typewriters, they will eventually produce the entire works of Shakespeare. So, the voiceover provokes, can a room full of monkeys produce the perfect cup of coffee?