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The Trade Desk

We couldn't have done this without ...

Cannes Lions winners and jurors reveal the one piece of tech that made their most innovative campaigns possible

What turns a good campaign into an award-winning one? Campaign spoke to leading figures from DigitasLBi, Cheil Worldwide, J. Walter Thompson, Openr, and Sudler & Hennessey to reveal the one indispensible element from their most successful campaigns.

About The Trade Desk

The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.