Country Living trials classified property section for readers

Country Living is launching a property section as a new sales tool. The section - which will offer readers the chance to advertise their own property - will launch in the November issue.

Country Living is launching a property section as a new sales tool.

The section - which will offer readers the chance to advertise their own

property - will launch in the November issue.



Free to subscribers, the service costs pounds 50 and offers a box ad

with a colour photo, plus brief property details.



It is likely to be developed into a commercial classified advertising

section - if the response shows there is sufficient interest.



’We like to start off in a small way,’ said editor Susy Smith. ’The

pounds 50 only covers our production costs. We’ll see what response we

get, but we are confident the section will grow.’



The section is aimed at both country people and city dwellers, who

aspire to live in the country or buy a second home. Sellers will avoid

hefty estate agency commissions.



’Our readers care about their homes and would be reassured if their home

was sold to another reader, as it would be looked after.’



The new service will also be transferred to the internet, when Country

Living has its own website - which Smith said ’will hopefully be in the

near future’.



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